Ours is a story that looks to make grand steps in shaping our ethos and worldview. Take our logo, an evolution that encapsulated the 70’s style which understood its place with sensuality and strong typography to a switch in the new millennium which saw how fashion shaped design in a multi-discipline way.
Our logo reflects that styling with one important note, Firenze in our title. It shows how we still look to our heritage for constantly pivoting to the new.
The word Arketipo has its roots in ancient Greece. It is the combination of the words ἀρχή (arkhē): beginning, origin and τύπος (tỳpos): sort, type.
Such a strong and ambitious name, perfectly highlighted from the very beginning what our mission would be: to transform ideas into unique and original items.